In all honesty, starting your recruitment agency is one of the best things you can do to set yourself apart from the competition, escape the comfort zone and commit yourself to your goals.
We are all aware that the trends in many industries are changing as we speak. Most of them change because of the advanced analytics and technology – and others because they were just too redundant up until now.
On the other hand, hiring has always been in the forefront of business owners’ minds. That being said, recruitment is one of the industries that is much needed and very important in today’s marketplace. However, it may look a lot different than it did just a decade or two ago. In order to make you aware of the latest changes, we are listing the four main trends that turned recruitment on its side.
1. The role of sophisticated data analytics
Starting a recruitment business doesn’t have to happen in a shiny office or with a big window tag anymore. What is important nowadays are the actual processes that can solve client’s needs and get them closer to their ideal workforce.
One of the key indicators in that manner have been the advanced data analytics and algorithms that combine various recruiting functions and shift away from the decision model that is based on past practices and intuition.
So, even if you wonder how to start a recruitment agency with no money, you should know that modern advertising just threw a new set of trends and principles in this marketplace – ones driven by machine learning and abreast of a person’s interests, profile and needs based on user data.
Key takeaway: High-quality analytics are best seen in cloud-based hiring tools that allow recruiters to easily and affordably find, evaluate and organize top job candidates – all thanks to defined user data and advanced filtering techniques.
2. The era when your ’employer brand’ matters
We are living in an era of brands – and not one of businesses. At least this is how the savvy candidates see today’s recruitment market before applying to accept a job.
Much like the ways they evaluate consumer brands when shopping, today’s candidates are more informed and knowledgeable than ever before. They know how to appreciate a great recruitment website, a tailored recruitment search bar – and a nice visual marketing strategy even from the first glance.
Most of the active job seekers today are millennials – a group that wants jobs of interest and one that is too quick to jump jobs. In their heads, recruitment is not about making money anymore – but about finding the perfect role for their skill set.
Key takeaway: It is more than important to focus on design and usability – and deliver a cohesive brand image that reflects your company mission, vision and values.
3. Gamification techniques
In case you haven’t heard about it before, gamification is a process that uses game-like interactions in order to accomplish serious purposes. As of this year, the process has experienced a surge in popularity – and there is a clear reason why.
According to the Harvard Business Review blog, more than 70% of Global 2000 companies will incorporate gamification into their business model by the end of 2017.
‘What does this mean for recruitment agencies?’ – you are asking yourself.
It basically means that in order to start a recruitment business, you need to know how to make most of role-playing exercises, task challenges and problem-solving activities that will all help you attract innovative and talented candidates.
Key takeaway: Gamification is a process that makes applying easier for candidates – and one that has experienced a surge in popularity. In times when a lot of the top businesses are adopting it, the recruitment industry is also adapting to it.
4. Specialized recruiters
Setting up a recruitment agency and focusing on the broad market is not anymore a strategy that makes agency owners proud. The reason for that is simple – it is one that doesn’t deliver results.
Instead, most of the agency owners who are starting a recruitment business are starting to find out that becoming specialized in one area of recruitment makes finding clients – and delivering results – much easier.
Specialized recruiters have already started ‘stealing the show’ and getting most of the targeted industry clients. Plus, they are getting informed about more things in these certain industries and are becoming an authority for recruitment in them. They know where candidates value self-management and want their ideas to be heard and considered, and how to deal with issues like these.
Key takeaway: Whether you have worked in a certain industry or not, specializing in it when starting your recruitment agency can deliver great results. Finding new clients suddenly becomes easier – and retaining them is something you will have no trouble with.
At last, it is safe to say that recruitment is a two way street. The interview process has gone both ways ever since the need for recruitment began – especially for high-level or highly skilled positions. That being said, recruitment is vital to both the company and the candidate.
So, the innovative recruiting strategies and techniques come at a perfect times, especially in industries that demand a positive impression on talented candidates. In the end, it is up to the company and the candidate to determine whether the position will be a good fit.
What do you think of this big change? Is it going to make starting a recruitment agency easier? Or more challenging?
We would love to hear your thoughts about these new trends in recruitment – so feel free to comment below!